Privacy Policy
South Florida SUV Tours is committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have regarding your data when you visit www.southfloridasuvtours.com or use our services.
1.1 Information We Collect
Information You Provide Directly When you make a booking, submit an inquiry, or contact us, we may collect:
• Full name, email address, phone number, and mailing address.
• Number of guests, guest ages (particularly for child safety seat arrangements), and any special accessibility or dietary requirements disclosed.
• Payment information (processed securely through third-party payment processors — we do not store full credit card numbers).
• Tour preferences, desired dates, and special requests.
• Reviews, testimonials, or feedback you choose to submit.
Information Collected Automatically When you visit our website, we may automatically collect:
• IP address, browser type, device type, and operating system.
• Pages visited, time spent on the Site, referring URL, and navigation patterns.
• Cookie identifiers and similar tracking technologies (see Section 4.6).
1.2 How We Use Your Information
We use the information we collect to:
1. Process and confirm tour bookings and manage reservations.
2. Communicate with you about your booking, including confirmations, reminders, and follow-up messages.
3. Respond to your inquiries and provide customer support.
4. Send promotional emails and tour offers, where you have opted in to receive them.
5. Improve our website, services, and marketing through analytics.
6. Comply with legal obligations, resolve disputes, and enforce our agreements.
7. Ensure the safety and security of our guests and staff.
1.3 Sharing of Information
We do not sell, rent, or trade your personal information to third parties. We may share your information
only in the following circumstances:
• Service Providers: Trusted third parties who assist us in operating our website and delivering our services (e.g., payment processors, booking software providers, email marketing platforms). These parties are contractually bound to keep your information confidential.
• Third-Party Tour Operators: When your booking includes a service provided by a partner operator (e.g., snorkeling operator, boat charter), we share only the minimum information necessary to facilitate that service.
• Legal Compliance: When required by law, court order, or government authority, or when necessary to protect the safety of our guests, staff, or the public.
• Business Transfers: In the event of a merger, acquisition, or sale of Company assets, your information may be transferred to the successor entity, subject to the same privacy protections.
1.4 Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including for the duration of our business relationship and as required by applicable law. Booking records are typically retained for a minimum of 7 years for tax and legal compliance purposes. You may request deletion of your personal data subject to our legal obligations.
1.5 Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of any inaccurate or incomplete information.
• Deletion: Request deletion of your personal data where we have no lawful basis to retain it.
• Opt-Out: Unsubscribe from marketing emails at any time by clicking the unsubscribe link or contacting us at info@southfloridasuvtours.com.
• Data Portability: Request a portable copy of your data in a structured, machine-readable format. To exercise any of these rights, please contact us at info@southfloridasuvtours.com. We will respond to all verified requests within 30 days.
1.6 Cookies & Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience and analyzesite traffic. Types of cookies we use:
• Essential Cookies: Required for core website functionality such as booking forms and session management. These cannot be disabled.
• Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics). These are anonymized and do not identify you personally.
• Marketing Cookies: Used to deliver relevant advertisements on third-party platforms (e.g., Facebook Pixel, Google Ads). These are optional.
You may control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the Site.
1.7 Data Security
We implement industry-standard technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no data transmission over the Internet is 100% secure. While we take all reasonable precautions, we cannot guarantee absolute data security.
1.8 Children’s Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information without parental consent, please contact us immediately and we will take steps to delete such information.
1.9 Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. Material changes will be communicated via a notice on our website. Your continued use of our services following any update constitutes acceptance of the revised Policy.